INTRODUCTION
TikTok is a video-sharing app that allows users to create and share short-form videos on any topic. It’s mainly mobile-based, although you can still watch TikTok videos using the web app. The platform allows users to get creative with their content using filters, stickers, voiceovers, sound effects, and background music. Tiktok was an app that was being used to make short videos and most content creators on it mainly focused on lip-syncing content that made it famous at the time.
In 2018, TikTok was acquired by Bytedance, it’s name was changed to what is now popularly known as TikTok and has enjoyed tremendous growth in terms of popularity and user count
In this article, we would be observing 20 interesting statistics about the platform.
- 3.5 Billion Installations
TikTok has been installed on devices over 3.5 billion times worldwide. It passed the one billion milestones in February 2019 and the two billion figure in April 2020. It reached three billion in Mid-2021. TikTok became only the fifth non-gaming app to reach the 3-billion level and the first not owned by Facebook (now Meta). It topped the list for both downloads and revenue for non-game apps in the first half of 2022.
2. 167 Million TikTok Videos Watched in an Internet Minute
Statista collated online media usage for an “internet minute” worldwide. In that time, people consume hundreds of thousands of hours of content and send, scroll, and upload millions of messages, emails and texts. Amongst these statistics, Statista found that TikTok users watch 167 million hours of videos on the app in a sample minute.
3. TikTok’s availability in 150+ Countries
The TikTok app is currently available in 154 countries.
It is in the top 10 overall in 124 of these countries and in the top 50 in 140 of them. However, the official TikTok Creator Marketplace now claims that TikTok is available in over 150 markets and is one of the most downloaded apps in 40+ countries.
4. Over 75 Languages are available on the app
TikTok has truly entered the international stage and is arguably now available in 75 languages. There have been discrepancies in reports of the number of languages that TikTok came in for some time. However, it is possible, with TikTok now being banned in India, that TikTok has removed support for some regional Indian dialects.
5. Over 200 Million TikTok Users in India
The platform has amassed more than 200 million users in India by mid-2020 before the government chose to ban it for political reasons. Prior to the ban, every month between July 2019 and June 2020, TikTok was downloaded more in India than anywhere else.
6. 600 Million Active Daily Users in China
Experts project that the number of Douyin users will likely surpass 835 million by 2025. Douyin has established itself as the largest knowledge, culture, and art platform in China.
7. 152 Million Fans –TikTok Record
Social media personality Khabane Lame (@khaby.lame) is now the most-followed account on TikTok, with 153.1 million followers and over 2.5 billion likes. He surpassed @charlidamelio (Charli D’Amelio), who now has 149.2 million followers and over 11.3 million likes. Rounding out the top three spots is singer @bellapoarch (Bella Poarch) with 92.5 million followers and 2.2 million likes.
8. More Than 90% of TikTok users use Android Devices
Echoing Android’s smartphone market dominance, more than 90% of the TikTok downloads have been made to Android devices. The sole exception comes in the U.S.A., where there are more iOS users.
The vast majority of India’s TikTok fans used the Android version of the app.
9. CapCut is the 5th Ranked Video Player / Editor in the U.S.A.
As of this writing, CapCut, the official video editor/ maker of music for TikTok, ranked third in the top free downloads in the App Store. It’s #15 at Google Play.
10. TikTok Banned in Several Countries
TikTok has grown tremendously since its launch. But despite its undeniable success, TikTok is fraught with controversy in many parts of the world. Some nations have temporarily or permanently banned TikTok.
India has permanently banned TikTok as it is perceived as a threat to national security, data privacy, and cybersecurity. Afghanistan banned TikTok at the start of 2022.
The Taliban said that the restriction would prevent misinformation among the youth. The restriction has not yet taken effect as of May 2022, and it is unknown if it will be permanent. Pakistan, Bangladesh, and Indonesia previously blocked TikTok but have recently restored access. TikTok censorship has been seen in Armenia, Azerbaijan, and Syria as well. Concerns over pornography, mitigating misleading information that could lead to violence, and anti-trafficking laws are among the reasons for the restriction in these countries.
11. . More Females Use TikTok Than Males in Most Markets
TikTok has more female followers (56.1%) than males (43.9%). This female dominance is particularly evident in Indonesia (66.0%) and the Philippines (65.9%). According to TikTok’s ad audience stats for July 2022, 56.2% of TikTok’s global users are female and 43.8% are male.
12. TikTok’s Users Are Aging with the App
The following are the percentages of TikTok users by age in the United States:
i. 10 to 19 years old: 32.5%
ii. 20 to 29 years old: 29.5%
iii. 30 to 39 years old: 16.4%
iv. 40 to 49 years old: 13.9%
v. 50 years old and above: 7.1% TikTok will experience the most growth in the next few years since it has the most chance to grow among the oldest and youngest age groups. In 2022, the number of users older than 65 rose by 13.4%,
while the number of users aged 0 to 11 grew by 12.9%. TikTok is presently used by more than half of the population in the US between the ages of 12 and 34.
13. ‘Entertainment’ Is The Most Popular Category on TikTok by Hashtag Views
The most viewed content category on the app was entertainment content. Presumably, this category includes all those lip-synching videos. It is also more comprehensive than other hashtags covering comedy, sketches, duets, special effects, and more. The most popular categories overall are:
i. Entertainment – 535 billion hashtag views
ii. Dance – 181 billion
iii. Pranks – 79 billion
iv. Fitness/sports – 57 billion
v. Home reno/D.I.Y. – 39 billion
vi. Beauty/skincare – 33 billion
vii. Fashion – 27 billion
viii. Recipes/cooking – 18 billion
ix. Life hacks/advice – 13 billion
x. Pets – 10 billion
xi. Outdoors – 2 billion
14. TikTok was the Most Blocked Social Media App by Parents
The app became the most used social media app for kids in 2020, it also rose to become the most blocked by parents globally and across all surveyed regions. TikTok was followed by Instagram, Snapchat, and then Facebook in that order for parental blocking.
15. Second Most Popular iPhone App Downloaded in the U.S. in 2022
According to Statista, TikTok was the second most popular app in the US as of September 2022, with about 3.84 million downloads.
16. Nearly 80% of Revenue Comes From China
Approximately 79 percent of TikTok’s revenue was from Douyin in China, followed by 8 percent from the United States. This is a significant change from a few years ago, before the arrival of ads, where 42% of revenue came from the United States, but this excludes income from the app’s Chinese Android version. From May to July 2020, Chinese revenue was as high as 89% of the app’s total revenue.
17. Nine Out of Ten TikTok Users Use the App Multiple Times Daily
According to official TikTok statistics, its users are loyal and keep on returning to the app. Indeed, 90% of users use the app multiple times per day.
18. 227.81 Million Users in Europe
In 2020, there were 181 million users in Europe. By mid-2022, the platform now has 227.81 million European users. It’s projected that by 2027, the numbers will grow to over 281 million, indicating steady but modest growth for TikTok.
19. Justin Bieber Attracted 4 Million Viewers to a TikTok Live Stream
Justin Bieber held a TikTok Valentine’s Day Livestream in February 2021. It drew more than 4 million unique viewers over two broadcasts on Sunday and Monday. It was the first full-length single-artist live performance on TikTok.
20. Saudi Arabia has the highest TikTok reach
According to a January 2022 report, 87.9% of Saudi Arabia’s population aged 18 and up use TikTok. The United Arab Emirates came in second with an approximate 81.3% share. Kuwait with 75.4%, Thailand with 63.3%, and Qatar with 62.1% round out the top five. TikTok was used by about half of the digital population or 131 million people in the US.
Consequently, It doesn’t matter what age you are or if you own a business or not, TikTok is a fun place to watch or create fun videos and stay up to date on the latest trends. TikTok’s mission is to become the leading destination for short-form mobile videos that sparks joy and inspires creativity in people around the world. The creators of TikTok want you to be able to create and have fun while feeling safe and comfortable.
